STORE
Discover the stores where you can experience AMOREPACIFIC's bespoke beauty services firsthand.
AMORE YONGSAN serves as both a store and the welcome lounge of AMOREPACIFIC's headquarters. We hope it becomes a space where everyone visiting our headquarters can drop by freely and enjoy AMOREPACIFIC's beauty experience at their own pace.
AMORE YONGSAN is a space that reflects our commitment to corporate social and environmental responsibility. Materials that would otherwise be discarded from everyday life have been given new purpose — reimagined as furniture, finishing materials, uniforms, and various other elements throughout the space. Here, you can also discover our products and initiatives that embody our sustainability values, including vegan and plastic-free commitments.
- Location 2nd floor, 100, Hangang-daero, Yongsan-gu, Seoul, Republic of Korea
- Tel +82-2-6040-2557
- Hours 10:30 to 18:30 Daily
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This image features on AI-generated virtual model.
The color that captures you, exactly as you are right now. HERA CUSTOMMATCH.
Where Seoul's vibrant beauty meets skin science — completing the natural allure of your skin and lips in the color that's most authentically you.
Your skin tone, precisely analyzed. Your color, made to order — completed on the spot, the moment you choose. Discover HERA CUSTOMMATCH.
- This image features on AI-generated virtual model.
mise en scène Perfect Serum Bespoke delivers your ideal hair care solution — tailored through a health questionnaire, personal diagnosis, and lifestyle assessment.
n the heart of vibrant Seongsu-dong, AMORE SEONGSU is a space where beauty culture comes alive. Through the lens of AMOREPACIFIC's brands, we share stories of beauty for this era — and present products enriched with innovation and efficacy.
The space that is now AMORE SEONGSU was once an auto repair shop. The uneven floors, worn steps, and rough-finished walls remain just as they were — preserving the local character of Seongsu-dong, a neighborhood with deep roots in manufacturing.
A space that awakens the beauty existing in the world — may the beauty you discover here illuminate your world. This is AMORE SEONGSU.
- Location 7, Achasan-ro 11-gil, Seongdong-gu, Seoul, Republic of Korea
- Tel +82-2-469-8600
- Hours 10:30 AM ~ 8:30 PM (Closed every Monday)
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This image features on AI-generated virtual model.
The color that captures you, exactly as you are right now. HERA CUSTOMMATCH.
Where Seoul's vibrant beauty meets skin science — completing the natural allure of your skin and lips in the color that's most authentically you.
Your skin tone, precisely analyzed. Your color, made to order — completed on the spot, the moment you choose. Discover HERA CUSTOMMATCH.
Just as no two skins are alike, your skincare should be unlike anyone else's
Powered by AMOREPACIFIC's research expertise and AI skin analysis — a personalized skincare solution made uniquely for you.
Experience Custom Me Essence, formulated on the spot, exclusively for your skin.
What if a building could do more than just display products — what if it could ask questions?
This space was born from that very "What if?" A place to ask, play, imagine, and shine.
Each floor is its own world — a playground, a lab, a space for dreaming.Choose, mix, and match your skincare your own way, and make it truly yours..
The red pipe running through the heart of the space — Wonder Current — flows endlessly, connecting each world.It is curiosity in motion; the beating heart of LANEIGE, pulsing with moisture and imagination.
From the first mist to the last moment in front of the mirror — follow the current and discover your new wonder.
- Location 50-17, Myeongdong 2-ga, Jung-gu, Seoul
- Tel +82-2-754-1790
- Hours TBD
Diagnose your skin tone with SHADE RING, our proprietary skin tone measurement technology — then let a robot craft your one-of-a-kind Bespoke Neo.
205 color shades and a 1:1 color consultation, all to find the color that's most truly you.